08 January 2008

Leger Brings its Brochures to Life

Leading UK provider of escorted tours launches interactive online brochures

Leger Holidays is giving customers a taster of what to expect from its leading European tours by incorporating a range of video podcasts into its most popular online brochures and websites.

Video podcasts are now included into the online information for its Battlefield tours giving customers a behind the scenes glance at their Leger holiday before even leaving the UK.

Leger’s online Battlefields brochure was created with technology provided by online travel brochures. The brochure features a range of podcasts produced in collaboration with The History Channel. With footage and commentary on a number of the World War tours, destinations include Passchendaele, the Somme and the D-day landings in Normandy. Leger customers also provide their own personal insights within a series of vox pops on their own Battlefields tour experiences.

Bringing its Disneyland Resort Paris breaks to life, a number of informative video podcast are also now available on its dedicated Disney microsite. With tours of the resort hotels and customer testimonials, customers can now see and hear about all of the facilities first hand before they book.

As the only UK tour operator to offer Disneyland Resort Paris breaks by air, coach, self-drive and Eurostar, the podcasts also provide a behind the scenes look into travelling to Paris all four ways, helping customers to decide the best mode of transport for them.

Michael Rhodes, E-commerce Manager at Leger Holidays commented: “More and more customers are using the internet as their primary source of information for choosing and booking their holiday. At Leger we pride ourselves in providing comprehensive online brochures and the video podcasts have allowed us to go even further, giving customers a first hand account of what they can expect from their trip.”

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