6th August 2007

Leger Looks To Ancestry

Leger Holidays and Ancestry.co.uk join forces for new marketing campaign

Leger Holidays, the UK’s leading provider of European Battlefield breaks, has partnered with popular online family history website, Ancestry.co.uk, in a number of cross promotions that will benefit both parties by sharing audiences and increasing brand awareness.

The first stage of the promotional work has already kicked off, which includes a Leger offer on Ancestry.co.uk marketing material, event leaflets as well as a promotional block and the link on the website. This will provide Ancestry.co.uk’s audience with a 10 per cent discount off Leger breaks.

In return, Leger has given Ancestry.co.uk space and a link on the Leger website, as well as in the latest battlefields brochure, providing a 20 per cent discount off the Ancestry.co.uk family history subscription.

Huw Williams, Marketing Director at Leger Holidays, said: “Over the past few years there has been increasing interest in retracing family footsteps and what was once a specialist subject has been catapulted into the mainstream.

“Traditionally, Leger’s battlefield tours have attracted enthusiasts and war veterans, however in recent years we have seen this offering become more appealing to a wider audience, and this deal with Ancestry.co.uk allows us to attract a raft of new customers who already have an interest in history.

“With several high-profile war anniversaries and our biggest ever selection of battlefield breaks, including personalised war grave pilgrimages, there is no better time to visit the battlefields on a journey of remembrance and discovery, perfect for Ancestry.co.uk’s members to take their interest in family history one step further.”

Talking about the partnership with Leger, Ancestry.co.uk Managing Director Simon Harper commented: “This partnership is directly benefiting Ancestry.co.uk members, and in an area of family history in which we know there is a great deal of interest.

“We have had terrific success to date both in terms of increased sales and brand awareness, and we are currently looking at how our relationship can be expanded.”

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